#What does social media Insights show?

Go to Marketing → Social media → Insights. The screen adds up the results of the posts published in the period: totals, a chart by publishing day, a table by network, the best day and time and the top posts.

Before you start

• The View permission of Redes sociais — see Roles and permissions.

#Where the numbers come from

• Each published upload keeps the latest read from the network. Clickmax reads again every 6 hours for 30 days after the post goes live — see Which results show on a social media post?.
• There is no daily history. The chart shows how the posts published each day did, not how much each day added.
• Days and times follow your browser time zone. The screen shows which time zone it used.
• Left out: deleted posts, uploads that did not go out yet and TikTok drafts, which have no numbers.
• A published post with no read yet counts in Published posts and shows in the notice about published posts that have no numbers yet.

#Totals

A dash (—) on a card means no network in the filter reports that number. Engagement = likes + comments + shares + saves; a number the network does not report counts as zero.

#Results by publishing day

Pick Views or Engagement. Each bar adds up the posts published that day.

#By network

For each network: Posts, Views, Engagement, Views per post and Engagement per post.

#Best day and time

A grid of weekdays and hours. The color is the average engagement per post published on that day and hour; the number is how many posts. With fewer than 3 posts the cell is faded and does not count for Best time so far.

#Top posts

The 10 posts with the most Views or the most Engagement in the period. Click a post to open it.

#Filters

• Period: Last 7 days, Last 30 days (the default), Last 90 days or Pick dates, up to 366 days. The period uses the publishing date.
• Network and Account.

The filters stay in the page address.

#Related

• Social media — the area overview.
• Which results show on a social media post? — what each network reports and when the numbers refresh.
• How do I find and filter my social media posts? — the post list.